About Us - Executives

- Ori Eisen, Founder, Chairman and Chief Innovation Officer
  Ori Eisen is the founder and Chairman of 41st Parameter. He has spent the last ten years in the information technology industry, and is respected for his business knowledge and leadership. His background includes an in-depth application of innovative solutions for preventing business to consumer e-commerce fraud.
  
  Prior to launching 41st Parameter, Mr. Eisen served as the worldwide fraud director for American Express focusing on Internet, MOTO and counterfeit fraud. During his tenure with American Express, Mr. Eisen championed the project to enhance the American Express authorization request to include Internet specific parameters.
  
  Prior to American Express, Mr. Eisen was the director of fraud prevention for VeriSign/Network Solutions. By developing new and innovative technologies, he skillfully reduced fraud losses by over 85 percent in just three months.
  
  Mr. Eisen has an extensive background in developing system infrastructure and implemented solutions, and he is highly regarded in the information and payment technologies industry as a noted leader and technology innovator. Based on this reputation Mr. Eisen is often quoted by industry insiders, and receives numerous invitations to appear as a keynote speaker for industry events and conferences.
  
  Mr. Eisen holds a Bachelor of Science degree in business administration from Montclair
  State University.
- Pete Selda, Chief Executive Officer
  
  Pete Selda is responsible for advancing the Company's mission, strategy and day-to-day operations. He has more than 35 years experience in technology, having played key roles in sales, marketing, and executive management in startup and large corporate environments. As a proven growth-stage Chief Executive Officer with extensive experience in the security industry, Mr. Selda was most recently the President and CEO for identity-based network access control vendor Identity Engines. Under Mr. Selda's direction the company received several prominent industry accolades, including the AlwaysOn Top 100 Private Company, Red Herring Global 100 Finalist and Gartner "Cool Vendor" designations.
  
  Before Identity Engines, Mr. Selda served as President and CEO of WholeSecurity Inc., a provider of behavior-based security and anti-phishing technology. At WholeSecurity, he built the executive team, secured more than $20 million in venture funding and led the company from incubator pre-product stage through the company's acquisition by Symantec Corporation in October 2005. Prior to WholeSecurity, he was President and CEO of Internet Dynamics, a security company focused on enterprise-class security solutions.
  
  Further, Mr. Selda has held a variety of positions including sales management and marketing, and served as the President of MPACT EDI Systems, Inc., a wholly owned subsidiary of Tandem. He also served as Vice President of Tandem's Clustering Software Technology OEM Business and as Tandem's Investor Relations Executive and Financial Community Spokesperson.
  
  Mr. Selda holds a BBA from Dowling College in Oakdale, NY.
- Todd Lawson, Senior Vice President of Finance
  Todd Lawson is the vice president of finance for 41st Parameter, responsible for all elements of corporate finance, human resources and administration for the company. He brings twenty years of experience in financial and accounting management.
  
  Prior to joining 41st Parameter, Mr. Lawson worked to strengthen the financial positions of several technology start-ups by securing early-stage and mezzanine funding. Most recently, he served as vice president of finance at Vcommerce Corporation, a leading provider of proven on-demand commerce and fulfillment software solutions to online retailers and merchants. Prior to Vcommerce, he held senior financial positions at Primarion, a mixed-signal semiconductor company, and Vivid Semiconductor, an analog display start-up.
  
  Mr. Lawson began his 20-year financial career at Ernst & Young LLP, where he served high tech, software and real estate clients for more than 12 years and earned the position of senior manager. Mr. Lawson is a CPA and has an accounting degree from Arizona State University.
- Raz Yalov, Chief Technology Officer
  Raz Yalov is responsible for the company's technological infrastructure and the research of new and emerging technologies. Bringing more than 13 years of experience in the software and information technology industries, he comes with unique expertise in working with large enterprise customers and R&D teams.
  
  Prior to joining 41st Parameter, Mr. Yalov spent several years at Mercury in various leading positions within the R&D and managed service operations groups. While there, he had oversight of enterprise-critical IT monitoring systems and played a central role in the development of a customer-oriented R&D team. Prior to his time at Mercury, Mr. Yalov spent several years as a chief developer at Edunetics.
  
  Mr. Yalov brings extensive knowledge of web development as well as expertise in the management of enterprise critical web traffic monitoring systems and Internet protocols. Mr. Yalov received a Bachelor of Science in mathematics and computer science from OU University in Israel.
- Jack Harbaugh, Senior Vice President of Business Development
  Jack Harbaugh is responsible for outbound customer acquisition, account management and managing the company's channel and strategic partner relationships. Mr. Harbaugh is also responsible for directing the strategy and execution of the company's marketing operations. As a veteran in the technology and software industries, Mr. Harbaugh brings more than 28 years of experience in sales, marketing, business development and management to the organization.
  
  Prior to joining 41st Parameter, Mr. Harbaugh was vice president of sales, Supply Chain Planning Solutions for Manhattan Associates, a leader in the supply chain planning and execution industry. He was also the vice president of sales, marketing and business development for Evant, a leading retail management software firm, where he was instrumental in helping to grow the company from a start-up organization to its successful acquisition by Manhattan Associates. He also served as Vice President of Sales and Marketing at Intrepid Systems, a provider of retail management solutions.
  
  Mr. Harbaugh received his Bachelors of Science from Boston University, School of Management in 1978 and his MBA from Suffolk University in 1984.
- David Britton, Senior Vice President of Product Management
  Mr. Britton is responsible for overseeing development and management of all 41st Parameter products and the company's engineering functions. As one of the very first Internet fraud investigators he played central roles in the development of cutting edge fraud prevention technologies with several leaders in the eCommerce space including OnSale.com and Egghead.com. He brings a wealth of experience to his current position and a unique insight into the criminal methodology behind Internet payment fraud.
  
  At OnSale and Egghead, Mr. Britton was responsible for significantly reducing and maintaining some of the lowest fraud loss numbers since the companies' inception. And at a time when most merchants had not yet contemplated fraud prevention tools, he was already encouraging the implementation of an expert investigative team and the creation of systems and processes to combat fraud.
  
  Prior to joining 41st Parameter, Mr. Britton was a private consultant to various fraud prevention enterprises and the former director of training at CrediView, Inc., where he developed Internet fraud prevention training courses for merchant fraud and customer service teams. He has been a featured speaker at industry events, and has authored numerous papers concerning anti-fraud measures.
- Eli Katz, Vice President of Enterprise Strategies for Financial Services
  Eli Katz is responsible for developing risk management strategies for protecting Financial Services' Internet Estate. Mr. Katz joins 41st Parameter from Unisys, where he created and was director of the Active Risk Monitoring Practice. The practice specialized in creating risk-monitoring "ecosystems" that detect and analyze fraud or identity theft events in real time or near real time. In this role, Mr. Katz led the design of one of the first fraud systems to continuously monitor both online and branch activities.
  
  In his role as director of the Active Risk Monitoring practice, Mr. Katz specialized in the topic of the industrialization of fraud. He met regularly with bankers worldwide around this topic and brings a global perspective of emerging trends. Mr. Katz also participated in the FSTC anti-phishing initiative and is a current member of the APWG.
  
  Mr. Katz has published numerous articles relating to the operational, strategic and IT implications of the automation of fraud and is quoted frequently on the subject.
- William Snow, Vice President of Engineering
  William Snow is the Vice President of Engineering for 41st Parameter, responsible for the development and support of the company's products and patent-pending technologies. The engineering department includes Architecture, Software Development, Quality Assurance, Customer Advocacy, and our Professional Services Organization.
  
  Bringing more than 23 years of experience in the software and information technology industries, William has led engineering teams at numerous start-ups and has also led large, complex projects at companies such as Nortel Networks, Cisco Systems, and IBM.
  
  Prior to joining 41st Parameter William served as the Vice President of Engineering and Operations at Identity Engines, an Enterprise security start-up acquired by Nortel Networks where he was responsible for hardware and software development, manufacturing operations, customer advocacy, IT and QA.
  
  William previously served as Director of Engineering at Cisco Systems where he was responsible for all routing and high availability features of the CRS-1. Prior, he served as Vice President of Engineering at Nortel Networks where he was responsible for all engineering development, QA, customer advocacy, and product management for the Centillion line of ATM LAN switches. He also served in multiple management roles for the group in IBM, which brought TCP/IP and Internet products into the IBM divisions.
  
  William brings an extensive, broad mix of business knowledge in the development of enterprise software. He received his Bachelor of Science in Electrical Engineering from Cornell University. William also received a Master of Science in Electrical/Computer Engineering and a Master of Science in Engineering Management, both from Stanford University.
- Matt Lane, Vice President of Professional Services
  Matt Lane is responsible for the company's implementation and consulting initiative across all business channels; responsible for preventing over $100M in lost revenue for 41st Parameter clients. Mr. Lane is a member of the Executive Product Council, actively participating in assessing market needs for current and future product development. He is a veteran of the internet fraud prevention and risk management industries, bringing over ten years experience.
  
  Prior to 41st Parameter, Mr. Lane was the Fraud Prevention Manager at Network Solutions where he was responsible for company-wide fraud prevention policies and activities; and conceptualized, designed and coded new algorithms within proprietary software in response to emerging fraud patterns. He also served as the Lead Fraud Prevention Investigator for Verisign, Inc. where he worked to implement and employ new fraud detection technology while reducing fraud levels by 90 percent. Mr. Lane also analyzed daily transaction data to detect emerging fraud patterns and built requirements for new fraud initiatives.
  
  Because of his comprehensive understanding of online fraud prevention best practices, Mr. Lane has been invited to work with government agencies as a fraud prevention expert. Likewise, he has been the featured speaker at several industry events, including Merchant Risk Council and Fraud Prevention Roundtables.
  
  Mr. Lane received his Bachelor of Science from Appalachian State University with a degree cum laude in Anthropology and a Minor in Criminal Justice.
- Tim Thompson, Managing Director of UK and EMEA
  Tim Thompson is responsible for directing growth in the regions, market strategy and operations. Tim brings over 15 years experience in the software industry, successfully developing new markets in both start-up and large enterprise solution providers serving the largest retailers, E-Commerce and Financial Services companies.
  
  Prior to joining 41st Parameter, TIm served as Director of Sales at Manhattan Associates for UK and EMEA for IP Solutions. Tim also served as EMEA Sales and Operations Director for Evant where he opened the UK office and grew the European division from the ground up. Tim was also a key part of the rapid growth of Retek (now Oracle Retail), and facilitated its becoming a major player in the enterprise software industry. Tim has also held senior roles at IBM and Comshare.
  
  Tim graduated from London University with a Bachelor of Science Honours in Mathematics and Computer Science.