INNOVATIVE AND PROVEN GLOBAL FRAUD DETECTION
AND PREVENTION PLATFORM

41st Parameter Expands Silicon Valley Operation with Two New Executives: VP Corporate Marketing and General Manager of AdTruth Division

41st Parameter, the global leader in device recognition technology used in fraud prevention and digital marketing, today announced the expansion of its executive leadership team with the addition of Karen Dayan as vice president of corporate marketing and James Lamberti as general manager of the company’s digital marketing division: AdTruth. Formerly vice president of marketing at Criteo, Dayan will be responsible for enhancing the company’s product and strategic marketing efforts. Lamberti – who joins AdTruth from InMobi, where he was vice president of global marketing and research – will be responsible for managing the company’s rapid growth in the digital marketing industry.

“Both Karen and James have demonstrated the uncanny ability to recognize where the world is going before it gets there,” said Alan Naumann, chief executive officer at 41st Parameter. “The experience they bring – with Karen’s unique combination of advertising and enterprise software insight, and James’ deep expertise in analytics, marketing, and mobile technology – will be invaluable as we apply our proven technology to the digital marketing space and continue to grow our online fraud prevention business for the world’s most respected brands.”

Dayan joins 41st Parameter from Criteo, where she served as vice president of marketing and was responsible for the development and execution of the company’s global marketing strategy. She played a key role in positioning Criteo in the performance display ecosystem, helping propel the company from $20 million to more than $200 million in worldwide revenue. Prior to Criteo, Dayan spent 14 years at Microsoft in several senior management roles spanning program development, product marketing and enterprise SaaS marketing in the US and abroad. Before joining AdTruth, Lamberti was vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network – providing him with unique insights into the evolving mobile ecosystem. Prior to InMobi, Lamberti’s positions include senior vice president at comScore, one of the global leaders in understanding web usage, where he focused on analytics, tracking and privacy. He also gained consumer packaged goods experience as an executive with The Clorox Company.

About 41st Parameter

In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company’s FraudNet platform protects businesses from fraud before it happens. AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. To learn more about 41st Parameter. To learn more about digital marketing solutions from AdTruth.